Tahbilk
Redesigning customer-facing website and internal sales system
Role: UX and UI designer
Client
Tahbilk has grown significantly over the years into more than a just winery – they now house a massive distribution and sales operation.
Business goal
The primary objective is to make things simpler, less work and more sales.
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Consolidating online, phone, and cellar door sales into a single system.
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Implementing real-time inventory management.
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Streamlining processes and eliminating errors.
My role
As the sole product designer for the project, I worked closely with the Business Analyst, focusing on the internal operational process, from talking to the sales and packing teams, to designing wireframes and creating prototypes.
All interviews and workshops were conducted in-person.
Two separate systems
Caused extra admin work and errors.
Inconsistent data
Multiple spreadsheets managed by multiple people, which often lent itself to multiple errors.
No single source of truth
Customer information scattered, difficult to track feedback.
Manual processes
Printing invoices, packing forms, and mail labels was time-consuming.
Business problem
Tahbilk's old computer system struggled to keep up with the business growth, leading to problems with both orders and inventory management.
Quick overview
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Stakeholder workshops
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Secondary research
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Spent time with each department, from order processing to shipping
Discover
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Persona
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User flows
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Business process flows
Define
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Wireframe (Low fi)
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Collaborated with Tahbilk's marketing team for new branding
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Create hi-fi mock
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Design voting sessions with users
Develop
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Prototypes (hi-fi)
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Rapid user testing
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Iteration
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Design system
Deliver
UI Research
Design
increase in speed of sales
250%
to work out who the customer is,
and their purchase history.
From 3 mins to 30 secs
Business outcome
